And Now, Page 2
Ninety percent of search traffic comes from page one of the search results, which means a page two appearance is an exercise in general invisibility. But if you could bump your site up one page, says...
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At PubCon South, Richard Zwicky of Enquisite gave an interesting history of analysis in the worlds of 1.0, 2.0, and 3.0. In this video, Richard discusses the differences in each and what companies can...
View ArticleOnline Attribution: Give Credit Where Credit Is Due
According to Richard Zwicky of Eightfold Logic, formerly Enquisite, marketers are not effectively monitoring and measuring online attribution. Many analytics products attribute all or most conversions...
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